Dominick Frabizio Design
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Sounders Seafood

Creative Direction & Branding

This is a mock project for Sounders Seafood. These days, most people buy their food, clothing, electronics, etc. from large box stores. The focus for the Sounders Seafood branding, creative direction, POP and marketing campaign is to steer the customer to shopping locally for his/her seafood. Most consumers have a choice to either buy local or not. However, buying local seafood is one of the best things you can do not only for yourself but to help the local economy. 

The main objective was to bring awareness back to buying local seafood. To achieve this I created a bold yet clean branding and marketing campaign. Fresh, Local, Wild calls immediate attention to the direct messaging I want to convey to consumers. The end result, a mixture of a bold and clean aesthetic brings to life a timeless, engaging and fun campaign.

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